As far as advertising a business is concerned there is not a one size fits all. Different industries and services will be wanted by consumers at different times and in different ways.
Even businesses that do most of their selling remotely can benefit from local advertising as a way to boost sales. Whilst those who operate face to face with their customers will definitely want the best option or options for local advertisement to compliment any online presence they have or plan to have.
Before planning an advertising campaign it is wise to first decide who your target audience is, once you have the demographic of your customer base you are well on the way towards selecting the most effective means of local advertising.
The aim of your advertising campaign is to raise awareness about your products and services, to attract customers and generate sales. Regardless of whether you are trying to encourage new customers to an existing business, marketing a new product or launching a whole new service, there are many options to choose from.