Developing a mobile app is one of the biggest opportunities your business has to build brand awareness and a loyal audience. Smartphones play such an integral role in our daily lives that people in the UK check their phone on average every 12 minutes of the waking day. We are rarely without them, which is why developing a mobile app could improve your customer experience and the number of conversions.
At Eelavan Design Studio, we are often asked by businesses looking to evolve with the increasingly- mobile-centric consumer base how a mobile-friendly website and a mobile app differ.
At first glance they can seem similar, but they have very different purposes. Desktop and static websites are aimed at attracting new clients who have discovered you and boosting your online presence. Mobile apps are ideal for user retention and engaging with clients. You can’t get much better brand awareness than a permanent presence on a customer’s home screen. Plus, they load quicker than websites and can be used offline.
Without a mobile app, you could be excluding a large group of potential customers who want to access essential services from their smartphone. This is of particular importance if you sell or planning to sell products and services online.